At CASCO Pet we believe in giving you the complete package. We offer a wide range of eye-catching habitats to display your pets, with programmable ambient lighting, and even motion-activated sound effects. This can then be customised with graphics and clever signage to create pet retail theatre in your store.
Sound and Vision
Use peripheral lighting to capture attention by highlighting displays or enhance your themed areas. For example, use under shelf lighting to draw attention to products being displayed, or project green light on to walls and floor around your reptile habitats to create a more natural ambience and added retail theatre. Blue around aquatics can add to the calming experience aquariums create. In the past programmable coloured lighting systems were expensive, however, new low cost LEDs are a cost- effective way of transforming retail spaces. For those with a slightly larger budget, added sound effects are another great way to add theatre and bring your spaces to life. Programmable motion detectors can activate sound effects that complement your animal display, such as trickling water, gentle waves or morning bird song.
Take a zoo like approach
Zoos use signs in a variety of ways but the one we are most interested in is the use of signage to educate customers about the animal on display. You shouldn't assume customers will know anything about the pet they are looking at and they may very well be browsing rather than looking for something specific. The more information you can provide at the point of purchase the better. Providing information about the animal's natural habitat, care and equipment needed will not only help educate future pet owners, but is likely to help with decision making and inspire a purchase of the right pet and all the equipment required. You can even use moveable stickers for a clean and flexible way to display information.
Use creative signage to display information about your animals, such as the kind of home that they are best suited for. Humanise your animals and create an 'adoptive' environment by displaying the age, breed information, likes, dislikes, and even the names of your pets. This additional information helps your customer to connect with an animal, and feel that it could become part of their family.
Take a look at our innovative range of floor, rack and glass stickers that can will captivate your customers and create real interest and engagement.
To find out more about how we can provide the complete retail solution for your store,