How has the store benefited from this drastic change?
Pets At Home has thrown away the rule book and started again by putting live animals front and center as the major draw to bring customers in and keep them lingering longer. A fresh new approach has delivered a store concept that is highly engaging and encourages children to venture away from the addictive draw of the blue screen. Children are encouraged to truly engage with the animal department, through special touch points that only small people can access! There is also plenty of interactivity and information to help educate about the care of each pet but fear not, the well-trained store team will not let anyone purchase live animals on a whim! So much thought has gone into sponsoring interaction and it works well for adults and children alike.
The idea is that the store has now become a 'destination for pets' and therefore reduces any need to go elsewhere. It's designed to offer an engaging shopping experience that the likes of Amazon simply can't compete with. The concept is being rolled out across several Pets at Home stores signalling the start of a new era for Pet Retail.