Earlier this year, CASCO Pet were tasked by Pets at Home to help them bring to life a truly immersive and fresh new experience for the Pets at Home Stockport store. The idea was simple, to create an all- encompassing pet retail experience that allowed the visitor to do everything in one place. This new approach features a Grooming salon with Self Wash, a Veterinary Practice, an Aquatics Display, Pet nutrition consultations with weigh-ins available, plus several selfie stations and a small animal village with exciting peeking points and tunnels for young children to enjoy. All of this and the regular pet supplies made this project something special, and something remarkably different.
The idea is that the store has now become a 'destination for pets' and therefore reduces any need to go elsewhere. It's designed to offer an engaging shopping experience that the likes of Amazon simply can't compete with. The concept will be rolled out across several Pets at Home stores so we will start to see a real difference in the months to come, and we believe this is the start of a new era for Pet Retail.